Buy-Rite Beauty

About

As part of the project, Buy-Rite wanted an upgrade from Magento 1 to Magento 2 framework for both their main store and package builder to address the technical limitations and slow loading speed.

The project also involved a complex data migration process, transferring vast amount of information from M1 to M2 while revamping the previous business logic with the new one.

In addition to the framework upgrade, we undertook a complete redesign of the website, refreshing its look and feel to align with modern design trends.

Accomplishments

Created over 20+ content pages from Figma designs into fully functional web pages

Minimized cart abandonments using React + TypeScript by reducing steps required to complete a purchase, and enhancing user experience, resulting in increased checkout completion rates and improved revenue.

Identified critical user interaction data gaps in GTM dataLayer by configuring GTM tags using JavaScript with PHP scripts to capture key events, resulting in improved data accuracy and informed decision-making for the client.

Implemented webhooks via Klaviyo to address real-time data synchronization in Node by creating HTTP POST requests to trigger automated actions and send notifications, enabling third-parties to subscribe to message events.

Magento 2

PHP

LESS

jQuery

Docker

CI/CD

AWS

MS SQL

GTM

Klaviyo

Figma

Launch Date: Oct.04.2024